Another great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors). We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.
Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three weeks.
I asked Zane a bunch of questions: what is the responsibility - if any - of a top exec to communicate to customers, the media and other stakeholders through an established blog? Is it too much to ask in the middle of a firestorm? Or is it the obvious thing to do?
We also talked about radio vs. podcasts vs. online video. And Zane offered up his Top Three Tips for Blogging (with which I heartily concur):
1. Start blogging today (forget the nine-month project plan; you don't need it).
2. Blog three times a week.
3. Be honest.
Click the podcast icon to listen to the Feb. 20. 2007 show or download the MP3 file to your desktop. Be sure to subscribe to our RSS feed to get future editions of the TCB Show automatically.
Useful Links
Listen up JetBlue: if you've got a corporate blog, use it… or lose it
A phone call from JetBlue CEO David Neeleman's office
Link to libsyn blog
Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.
I'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but sunny). Climbed the surprisingly challenging 2,600-foot Squaw Peak (now known as Piestawa Peak) for a fantastic 360-degree view of the city.
Download the Feb. 13, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
Happy Birthday Halley! Long-time blogger, writer and entrepreneur Halley Suitt graciously agreed to be my guest on The Corporate Blogging Show today, on her birthday. We talked about why she started blogging in 2002, whether and how corporate blogs can adopt the unique "voice" that distinguishes the best personal blogs, the stuff you can't write about when you're a CEO and lots about writing.
Blog writing is so different from other kinds of writing, Halley reminded listeners. And it's her favorite way to write. Inserting links as a wink or nod (injecting a counterpoint, or bit of irony or humor) is something you just can't do in print.
Her best line:
If Google were a girl, you would know where to kiss her." — Halley Suitt
Halley wrote the first case study about business blogging for Harvard Business Review in 2003. She is the former CEO of Top Ten Sources (which aggregates the best new media content by topic). She has appeared on Oprah (Halley, when and why? I forgot to ask you on the show.)
Useful link: What is RSS anyway?
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