Welcome to the blog that accompanies The Corporate Blogging Show, Internet talk radio a podcast hosted by Debbie Weil (formerly on VoiceAmerica (TM) Business). I'll be exploring the landscape of the corporate blogosphere (the what, why and how) with a great line-up of guests including Michael Sippey, Richard Edelman, Zane Safrit, Googler Karen Wickre (the editor behind Google's corporate blog), Pete Blackshaw of Nielsen BuzzMetrics, Halley Suitt and more TK. No techie-talk allowed. This should be fun. Stay tuned…
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Another great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors). We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.
Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three weeks.
I asked Zane a bunch of questions: what is the responsibility - if any - of a top exec to communicate to customers, the media and other stakeholders through an established blog? Is it too much to ask in the middle of a firestorm? Or is it the obvious thing to do?
We also talked about radio vs. podcasts vs. online video. And Zane offered up his Top Three Tips for Blogging (with which I heartily concur):
1. Start blogging today (forget the nine-month project plan; you don't need it).
2. Blog three times a week.
3. Be honest.
Click the podcast icon to listen to the Feb. 20. 2007 show or download the MP3 file to your desktop. Be sure to subscribe to our RSS feed to get future editions of the TCB Show automatically.
Useful Links
Listen up JetBlue: if you've got a corporate blog, use it… or lose it
A phone call from JetBlue CEO David Neeleman's office
Link to libsyn blog
Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.
I'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but sunny). Climbed the surprisingly challenging 2,600-foot Squaw Peak (now known as Piestawa Peak) for a fantastic 360-degree view of the city.
Download the Feb. 13, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
Happy Birthday Halley! Long-time blogger, writer and entrepreneur Halley Suitt graciously agreed to be my guest on The Corporate Blogging Show today, on her birthday. We talked about why she started blogging in 2002, whether and how corporate blogs can adopt the unique "voice" that distinguishes the best personal blogs, the stuff you can't write about when you're a CEO and lots about writing.
Blog writing is so different from other kinds of writing, Halley reminded listeners. And it's her favorite way to write. Inserting links as a wink or nod (injecting a counterpoint, or bit of irony or humor) is something you just can't do in print.
Her best line:
If Google were a girl, you would know where to kiss her." — Halley Suitt
Halley wrote the first case study about business blogging for Harvard Business Review in 2003. She is the former CEO of Top Ten Sources (which aggregates the best new media content by topic). She has appeared on Oprah (Halley, when and why? I forgot to ask you on the show.)
Useful link: What is RSS anyway?
John Lindner and I did tit for tat interviews this week. He interviewed me for his Blography podcast (click here to listen) for The Baltimore Sun. (Will post direct link later.) Then I interviewed him the next day for The Corporate Blogging Show. We had a wide-ranging discussion as we both tried to parse the landscape of citizen journalism and citizen marketing and how it relates to mainstream journalism.
Download the Jan. 30, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
A great show with Jackie Huba, co-author of the newly published Citizen Marketers.
Download the Jan. 23, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
J.D. Iles is one of the case studies in my book (chapter 6: The New ROI is ROB - Return on Blogging) so it was fun to catch up with him. He runs a custom sign-making shop in Lincoln, N.H. and blogs (almost daily) at SignsNeverSleep. J.D. takes a highly practical approach to blogging, one that many small businesses can learn from. His blog is engaging and conversational, serves as a showcase of his custom signs and in 2005 brought in 10 percent of his total revenues.
J.D. explained why he has a blog instead of a static Web site, why he gets up at 2:30 AM every day and what he accomplishes in 30 minutes of blogging.
Download the Jan. 9, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
Anil Dash, VP and chief evangelist for Six Apart, and I could have talked for hours. We chatted about:
- What it means to be an A-list blogger (and whether it matters)
- The importance of niche communities who are loyal to particular blogs
- The natural deaths of some blogs
- Tools like digg and del.icio.us and how corporate bloggers can use them
- Time's 2006 Person of the Year (You!) and what this means for corporate blogging
- Using blogs for progressive social change
- And more…
I'll have to get him back on the show.
Download the Dec. 19, 2006 show as a podcast (MP3, 12.8 MB, 55:42) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
libsyn blog
Had a great chat with Aussie Des Walsh who graciously agreed to come on the show at 6 AM by his clock. He lives and works on the Gold Coast of Australia, the lucky dog. Des also writes Business and Blogging for B5Media. Here are his musings on our show.
Download the Dec. 12, 2006 show as a podcast (MP3, 12.8 MB, 55:51) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
Libsyn blog
Pete Blackshaw was one of the best interviewees so far on The Corporate Blogging Show. We had a meaty one-hour conversation about CGM (consumer generated media) and much more. Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined). Complete write-up of the show here.
Download the Dec. 5, 2006 show as a podcast (MP3, 13.4 MB, 58:38) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
Libsyn blog
Googler Karen Wickre is one of those behind-the-scenes brains who is way too modest. She currently manages Google's 38 public blogs, including Google's Official Corporate Blog and eight country blogs (for Brasil, China, Italy, Japan, Korea, Mexico, Poland and Russia). But you'll hardly ever see her by-line. She's the genie behind the blog who gives entries submitted by other Googlers a light edit to ensure a consistent and informal voice.
We talked about how Google's official blog got started in 2004, who writes the blog (generally it's product managers), how sensitive issues like the Google Book Search program were handled on the blog, and how many hours a week she spends in her managing editor role. About 60 percent of her time, she told me, including time spent helping to launch Google's country blogs.
I'll post the show as an MP3 later. In the meantime, have a look in the Comments below at the two questions that were submitted via by listeners via Instant Messenging.
Which Instant Messenger do you use?
We used Yahoo! Messenger on today's show but I'm open to switching. My preference is to use Skype. Help us decide. Take our little poll here and tell us which is your favorite IM client.
Download the Nov. 28, 2006 show as a podcast (MP3, 12.6 MB, 55:09) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
Libsyn blog
In the second edition of The Corporate Blogging Show (Nov. 21, 2006), CEO blogger Zane Safrit and I talked about how he was inspired to start a blog by Seth Godin and how he views his blog as an integral part of his marketing strategy.
Zane uses his blog as a creative white board, a place for him to clarify his thinking and to experiment with the multimedia services (audio & video) that his teleconferencing company, Conference Calls Unlimited, is expanding into – a key differentiator in a crowded market.
I quoted from The Corporate Blogging Book (pages 20 - 21):
"Blogging helps me articulate and refine ideas in a linear fashion… ideas I may be thinking about for our company. So blogging improves my ability to communicate with my employees."
- Zane Safrit
Zane riffed; I listened. This was a good show.
Download the Nov. 14th, 2006 show as a podcast (MP3, 12.4 MB, 54:31) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
Full disclosure
Conference Calls Unlimited is a sponsor of The Corporate Blogging Show on VoiceAmerica (TM) Business.
Link to libsyn
TypePad General Manager Michael Sippey was my guest on the first edition of The Corporate Blogging Show (Nov. 14, 2006). We talked about How to Get Started With a Corporate Blog. Michael told us about his original blog Stating the Obvious, which he started in August 1995. That's prehistoric times in the blogosphere.
Download the Nov. 14, 2006 show as a podcast (MP3, 57 mins) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
Full disclosure
Six Apart, makers of TypePad, is a sponsor of The Corporate Blogging Show on VoiceAmerica (TM) Business.
Blog page on libsyn
You can tune in live Tuesdays at 12 noon Pacific on VoiceAmerica (TM) Business. Or listen to archived shows anytime. They'll also be posted here as podcasts. Thanks to my terrific sponsors: Six Apart and Conference Calls Unlimited.
Apologies for the ridiculous gap since I last posted a podcast. No excuses really. But here's an update: starting Nov. 14th, 2006, I will be hosting "The Corporate Blogging Show" on VoiceAmerica (TM) Business. More info TK including the guests I'll be interviewing.
Live Internet talk radio - Tuesdays at 12 noon Pacific
Here's a preview of my host page on VoiceAmerica (TM) Business where you can tune in live or listen to archived shows. They'll also be posted as podcasts on this page.
I’m horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it’s kinda silly because it really isn’t that hard. (That’s my cute photo of Phil, BTW.)
Phil Gomes is Edelman PR’s Senior Counsel for Online Communications. He’s based in L.A. I caught up with him in Palo Alto on March 2, 2006 at the NewComm Forum.
In this edition of the Corporate Blogging Podcast, Phil and I chat about the “self-regulation” of the blogosphere. Phil talks about credibility, responsibility, being intellectually honest and how having a conversation means that you’re not lecturing. Robert Scoble and DL Byron stop by to say hi while Phil and I are talking. You’ll hear all their voices.
Download the show here (MP3, 12.9 MB, 14 mins) or sign up for the RSS feed to get it (and future editions of the CBP) automatically.
Subscribe and listen to Earshot, Phil’s Edelman podcast.
[Blog page on libsyn]
Finally! Here’s the first edition of the Corporate Blogging Podcast, the companion to The Corporate Blogging Book. The first show is an interview with Elizabeth Albrycht in Palo Alto, CA on March 1, 2006. Elizabeth is co-founder of the Society for New Communications Research and co-producer, with Jen McClure, of the NewComm Forum.
Download the show here (MP3, 12.9 MB, 14 mins) or sign up for the RSS feed to get it (and future editions of the CBP!) automatically.
I’ll post more show notes later but wanted to get this first edition up even though it’s about 10 days since the interview. Still mastering the recording process, editing in Audacity, etc. Don’t be too harsh. It’s my first go at this!
Oh and this show is dedicated to Shel Holtz and Neville Hobson, who coached me through. Also owe a shoutout to Donna Papacosta for her encouragement. Donna recorded the “outro” in case you’re wondering whose mellifluous tones those are.
[Blog page on libsyn]
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